When I talk about golfer Park Hyun-kyung, I often mention "born talent." It sounds like a saying that since I played with the golf driving range as a playground since kindergarten, there was a fixed fate at the end of the club that a child caught.
However, what we should pay attention to is how such 'talent' blossomed. At that point, Park Hyun-kyung's human charm lies how some of the naturally given 'sensation' met effort and tenacity and shone.
a 'playground' in one's childhood, golf-
It seems like a symbol that Park Hyun-kyung used the golf course as a "playground" before elementary school. Children learn the world by running around freely in the space given to them. A childhood with fantasy in picture books and playing on the sand is a dream memory for most people, but for Park, the space was a "golf practice range."
Like other children playing with dirt, Park Hyun-kyung hit the ball and swung. Before a child learns all kinds of knowledge with his or her head, it is the basis of life that he or she learns with his or her hands, feet, and whole body. This "learning in the playground" became the basis of positivity that Park Hyun-kyung showed as she grew up, accepting even the natural swings, rhythms, and hard training like a play.
Teacher 'Father', but his own way-
Park Hyun-kyung's father, Park Se-soo, was a person who walked the path of a professional golfer on his own, and a teacher who opened the world of golf to his daughter. When families are deeply involved in sports, their children are often given freedom and pressure. It is nourishing to wear wings on its own, but on the other hand, it has a duality in which the relationship with parents is prone to tension.
In this process, Park Hyun-kyung struck a good balance between her father's systematic lessons and the path to independent growth she finds on her own. Since she was an amateur national team player, she has made 'my own golf' one by one.
Process over results, people over records-
A total of 29 under 259 strokes in the fourth round recorded at the 24th Song Am-bae Amateur Golf Championship in 2017, and a new record of 72 holes in both professional and amateur, proved that the modifier "genius girl" is by no means an exaggeration.
But what should impress us more here is that her record is not a one-off. This is supported by her record of winning the KLPGA Tour seven times, competing steadily every season, and winning multiple titles.
Golf is a sport of scores, and at the same time, it is a sport in which fans walk on the same course with companions. Her true value is that she has gained the love of her fans with her "class" and "smile" as much as Park Hyun-kyung's steady performance. As a result, Medi Hill, who wants to be a sponsor of top-class players, was willing to accompany her, and from the perspective of the sponsor, she was able to gain the potential and attractiveness of Park Hyun-kyung, a human being who is more than a "number."
Personality, and the value of "Growing Up Together"-
It is said that all human qualities eventually shine in relationships. Park Hyun-kyung shows how important positive interactions with her surroundings are even in sports, where golf is a battle with herself. The warm relationships she builds with her seniors and juniors, colleagues, and fans are the reason why she is always called the "Smile Queen" and receives strong support in "Fandom." 스포츠토토
Being a model for younger golfers and playing the role of mentor in the junior development program evokes pride and empathy in itself. MediHill, a sponsor, also values the value of "growing together." The process itself is a story in which both companies and players discover each other's potential and open the way for coexistence.
Sports sponsorship, and the synergy of brands...
Sports sponsorship is the most vivid chapter for companies to expand their "brand value." It is a grateful support that provides athletes with a stable environment and an opportunity to realize their dreams.
Mediheal has formed a new structure in the domestic women's golf world by recruiting Park Hyun-kyung and several other top players, and Park Hyun-kyung is at the center of it.
Now, whenever a golf broadcast camera captures Park Hyun-kyung lowering her hat and taking a tee shot, the Mediheal brand will be exposed in front of golf fans. After all, the ideal of a company is not only winning as a result, but also empathy as a story.
Park Hyun-kyung is not just a multiplier (勝數), but a person who has a "story" that can move people's hearts.
We can cheer and look forward to watching the stage where KLPGA professional golfer "Park Hyun-kyung" will write a new legend in 2025.